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Just Cavalli Recruits British Model

The fragrance will launch next February, and the brand has already chosen its new "face."

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By: Jamie Matusow

Editor-in-Chief

British model Georgia May Jagger will be starring in ads for the upcoming Just Cavalli by Roberto Cavalli Parfums. The Coty-owned brand will launch the new fragrance next February.

Jagger is the daughter of Jerry Hall and Mick Jagger, and has also appeared in ads for Coty’s Rimmel London cosmetics.

“Georgia is a talented fashion icon. She’s sexy and provocative. Rock is in her DNA. She is the perfect muse for the new Just Cavalli feminine fragrance,” said Francoise Mariez, sr. vice president International European Marketing Licences, Coty Prestige.

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